Hell no.
The odds don't look good.
Celebrities were “harmed” in the making of this story.
Breakthrough and achieve hypergrowth from a radically different starting position.
Elon Musk and the Last App Crusade
Forget first mover advantage.
The more a brand takes a moral position, the stronger and weaker it becomes. It can never own both sides.
How cigarettes transitioned from stigmatised obscurity to national desirability.
The Law of Shape. The Law of Change. And more...
The Law of Quality. The Law of the Name. The Law of Fellowship. And more...
Principles everyone building a brand must consider.
