Principles to induce cognisance and adoption.
Trigger a positive response by utilising cognitive biases that influence perception and decision-making.
Plus: CEOs, C-level, VPs, and public figures.
For a venture scale business.
The Positioning Arrow
How I do it, step-by-step.
Perception vs. Reality.
The 'Positioning Onion'.
Is it a rallying cry or just plain shy?
โIf your game isn't positioned for success by being a leader in someway, then it has no chanceโ
Hell no.
The odds don't look good.