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POV Discovery
Mar 12, 2025

POV Discovery

Teasing out your POV (rigorously)

Martin Delaney
Martin Delaney
Disseminating Perspective On LinkedIn
Mar 04, 2025

Disseminating Perspective On LinkedIn

The three "Ps" to communicate your POV.

Martin Delaney
Martin Delaney
Differentiated Problem
Feb 07, 2025

Differentiated Problem

Start with differentiating the pain, not the proposition.

Martin Delaney
Martin Delaney
The POV Era
Jan 22, 2025

The POV Era

Got a spicy perspective? You better.

Martin Delaney
Martin Delaney
Necessary Illusions
Oct 16, 2024

Necessary Illusions

Thought control in commercial contexts

Martin Delaney
Martin Delaney
Loss Aversion Isn't What You Think
Oct 01, 2024

Loss Aversion Isn't What You Think

Ignoring this *may* feel 2X worse than reading it.

Martin Delaney
Martin Delaney
Hijacking B2B Industry Events
Jul 19, 2024

Hijacking B2B Industry Events

Why startups shouldn't just follow the rules.

Martin Delaney
Martin Delaney
The Rock
Jul 11, 2024

The Rock

Laying the solid idea smackdown on your competition.

Martin Delaney
Martin Delaney
Chief Positioning Officer
Jul 02, 2024

Chief Positioning Officer

"Hey, whose in charge here?"

Martin Delaney
Martin Delaney
Conviction
Jun 26, 2024

Conviction

Rage against malleability

Martin Delaney
Martin Delaney
Inverting A Proposition And Growing It 10,000X
Jun 17, 2024

Inverting A Proposition And Growing It 10,000X

Outbrain's "1 Weird Trick To Create A New Category"

Martin Delaney
Martin Delaney
Rethinking Milk Marketing
Jun 14, 2024

Rethinking Milk Marketing

Got milk in the 2020s?

Martin Delaney
Martin Delaney
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