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POV Discovery

POV Discovery

Teasing out your POV (rigorously)

Martin Delaney
Martin Delaney
Disseminating Perspective On LinkedIn

Disseminating Perspective On LinkedIn

The three "Ps" to communicate your POV.

Martin Delaney
Martin Delaney
Differentiated Problem

Differentiated Problem

Start with differentiating the pain, not the proposition.

Martin Delaney
Martin Delaney
The POV Era

The POV Era

Got a spicy perspective? You better.

Martin Delaney
Martin Delaney
Necessary Illusions

Necessary Illusions

Thought control in commercial contexts

Martin Delaney
Martin Delaney
Loss Aversion Isn't What You Think

Loss Aversion Isn't What You Think

Ignoring this *may* feel 2X worse than reading it.

Martin Delaney
Martin Delaney
Hijacking B2B Industry Events

Hijacking B2B Industry Events

Why startups shouldn't just follow the rules.

Martin Delaney
Martin Delaney
The Rock

The Rock

Laying the solid idea smackdown on your competition.

Martin Delaney
Martin Delaney
Chief Positioning Officer

Chief Positioning Officer

"Hey, whose in charge here?"

Martin Delaney
Martin Delaney
Conviction

Conviction

Rage against malleability

Martin Delaney
Martin Delaney
Inverting A Proposition And Growing It 10,000X

Inverting A Proposition And Growing It 10,000X

Outbrain's "1 Weird Trick To Create A New Category"

Martin Delaney
Martin Delaney
Rethinking Milk Marketing

Rethinking Milk Marketing

Got milk in the 2020s?

Martin Delaney
Martin Delaney
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